Symmetry Behavioral Health

Integrated Health and training services
Project Overview
Integrated health specialists Symmetry Behavioral Health wanted to develop a brand. A brand that would be professional, inviting and put perspective clients at ease. This was achieved in the logo design using traditional “human shape” iconography, connecting the two circles with a soft, bridge gradient. With the colors, I wanted to use those that identified with the medical profession while also going slightly outside the box with the lavender to invoke a sense of peace and calm.
My Contributions
I worked directly with the client, one on one through every phase of the design process; the two of us worked together to develop the logo, color palette, font selection, imagery and eventual look and feel of the brand.
Across the marketing materials, achieving a balance and consistency in energy was paramount. With the brochure and business card, I used integrated shapes to create a narrative flow that drew the viewer in and gently informed the directive. With the website, https://www.symmetrybhtraining.com/the goal was to achieve a modern look with a user interface that naturally spoke to the users’ inclinations, all while staying on brand and reinforcing the look of the other materials.
Software Used
Adobe Photoshop
Adobe Illustrator
Adobe XD
Webflow
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